Pakistan’s leading biscuit manufacturer, English Biscuit Manufacturers (Pvt.) Limited (EBM) has been a consistent patron of the local theatrical industry. Maintaining their stance, EBM has once again extended their support to the local entertainment industry by announcing the sponsorship of Kopykats Production upcoming theatre play, ‘Siachen’.
Written by Anwar Maqsood and directed by Dawar Mehmood, Siachen revolves around the struggles of our brave soldiers through the tumultuous experience they undergo on the world’s highest battlefield – the Siachen glacier. Like previous plays in Kopykats Production’ repertoire, Siachen is a sober and thought-invoking drama bound to affect the audience emotionally.
The play will commence on October 28, 2015 at PNCA Hall Islamabad. Second leg of the play will be held in Lahore during December 2015 followed by Karachi in January 2016.
The director of Siachen, Dawar Mehmood in acknowledgement of EBM’s support; said “We are honored by the support from Peek Freans Sooper and Peek Freans Nankhatai to ensure that the talent in Pakistan gets a platform to perform. For us, our plays are a way of awakening the people of this country and leaving them with a thoughtful message to ponder upon.”
Zulfiqar Ali Ansari, Head of Marketing at EBM, said, “In recent times, theatre has gained immense popularity in the country. Kopykats production plays have always come across with a strong patriotic message. This play has a very strong connection with the audience of Peek Freans Sooper, which is the country’s favorite biscuit, advocating patriotism and nationalism. Also, with Peek Freans Nankhatai, which has a nostalgic appeal; much like what Siachen has in all of us.”
English Biscuit Manufacturers (Private) Limited, the maker of Peek Freans biscuits, was established in 1967 as the first manufacturer of wholesome, hygienic packaged biscuits in Pakistan. For over 45 years, EBM has been a symbol of trust and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM is the first biscuit company in Pakistan to have achieved ISO 14001, ISO 9001 and HACCP certifications. The Peek Freans brand also enjoys the internationally acclaimed Superbrands status.