Mobilink, Pakistan’s number one Telco, re-launched its well-known brand ‘Jazz’ at a glamorous unveiling ceremony. With a refreshed logo and a bold new identity, Jazz is set to become Mobilink’s umbrella brand by introducing a Jazz ecosystem which will encapsulate multiple products & services on offer by the Mobilink.
Launched with the tagline ‘Dunya ko Bataa Do’ (‘Let the world know’) as its powerful slogan, Jazz is all set to continue Mobilink’s leadership in the telecommunications arena. By spearheading a digital revolution in the country through the introduction of innovative services & products, Jazz’s goal is to digitally empower every citizen of Pakistan.
“This is the beginning of a bold new era for us, our consumers, the industry and the entire nation. Jazz was one of Pakistan’s most powerful brands, loved by all, and the time is now right to reintroduce it as Mobilink looks towards the future. Spearheading a digital revolution in the country through our innovative product & service offerings, we have made the decision to make Jazz the face of the company’s digital journey,” said Aamir Ibrahim, CCO & Deputy CEO – Mobilink at the unveiling ceremony.
“By clubbing all our existing and upcoming innovative product & service offerings under a brand loved by many, we are looking to give our subscribers a sense of belonging for the new horizons we are journeying towards,” added Shahbaz Maqsood Khan, Director Marketing – Mobilink.
Shahbaz further added, “‘Dunya ko Bataa Do’ was chosen as Jazz’s slogan in a bid to position it as a platform offering multiple innovations to subscribers whereby they can showcase their true potential to the world. Jazz is now all set to offer our subscribers freedom of choice, digital empowerment and the power to do more with less; ultimately reshaping society.”
Asif Aziz, CMO – Mobilink, while talking to the media, explained the thinking behind the reintroduction of Jazz having to do with creating a shift in perceptions, “We want to empower our subscribers to go on to conquer their dreams by changing their own perceptions about what is possible by utilizing the plethora of digital services on offer by Jazz. With this new bold image, Mobilink is going to redefine, for subscribers, its excellence in quality of service, and innovation so they go on to achieve more than ever before.”
The products & services on offer by Mobilink will now come under Jazz’s umbrella with a change in name but enhanced quality and usability. The re-launch of Jazz heralds a new era in Mobilink’s digital journey with a promise of empowering its customers to meet the challenges of tomorrow.
As part of the 360 degree campaign, Jazz is inviting people to share their inspiring stories on #HeroesOfJazz. These stories will be highlighted on a microsite for the world to see.