#CornettoPopRock proudly launches the first of six music videos nation-wide! We kick start the pop rock revolution with a phenomenal duet of Pakistan’s dynamic duo Zoe Viccaji and Umair Jaswal. This is the first time Umair Jaswal and Zoe Viccaji have produced an original duet together. The catchy song ‘Jhoom’ is written and composed by Zohaib Kazi and shot in the beautiful landscapes of Pakistan. Amaan Ahmed from Uncut studios brings the song and video together by beautifully capturing the scenic journey. Beenish Pervaz and Aamna Aqeel do the rock star yet simplistic styling and wardrobe respectively. The concept of the video may have been brewed by BB Events & PR and Empact Activations but beautifully brought to life by the directorial team at Uncut Studios. The video truly showcases Pakistan in the most positive light.
Jhoom begins with Umair and Zoe driving down to some beautiful landscapes followed by them crashing a beach party. The star-struck kids rejoice the revival of live music that only takes us into our actual #cornettopoprock concerts. These videos will bring together the entire music campaign. Umair Jaswal has taken the media by storm after his hit number ‘Sammi Meri Waar’ he also debuted in the new drama serial Mor Mahal and now this fantastic duet with Zoe Viccaji for #CornettoPopRock. Zoe Viccaji is yet another youthful icon that instantly shot to fame for a jazzy and pop beats. Zoe Viccaji comments on ‘Jhoom’, “Even though it was scorching hot I really enjoyed the experience, especially driving around in the vintage MG convertible.” The director of the videos Amaan Ahmed comments, “ The video is full of adventure. It was fun shooting in Baluchistan and adding colorful footprint to the pristine locations.”
#CornettoPopRock is a national music platform that aims to revive the pop rock culture in Pakistan. The platform touches many avenues for music lovers including; hosting a series of concerts and auditions in Karachi, Lahore, and Islamabad, releasing 6 music videos/songs comprising of duets and solos, providing a platform for new singers, encouraging young bloggers and photographers and most of all igniting the patriotic bone. The platform is the brainchild of Empact Activations & BB Events & PR. The Season 1 line-up includes maestros of the music fraternity such as Ali Azmat, Komal Rizvi, Noori, Umair Jaswal, Qurram Hussain, Zoe Viccaji, Quratulain Baloch and the international sensation Ali Zafar.