Creative marketing is rarely seen during these times of depression-filled-media. A smile is definitely something that could lighten up your day! Lays Pakistan has proved once again to be an innovative player in these times where digital media is so rampant, with its recent campaign ‘Say It With A Smile’ to spread happiness and positivity. Being notorious for coming up with unique and novel ideas, the campaign ‘Say It With A Smile’, launched through an intriguing TVC features Pakistan’s most well-known faces like Shahid Afridi and Imran Abbas. The campaign aims to be an instigator for spreading smiles all over Pakistan with the most clutter breaking, engaging & exciting Lay’s Smiles pack.
The campaign is said to be the second phase of the Pass A Smile campaign from last year, and so thousands of people are posting their pictures as one smiling nation, giving the world a positive message. The Lays Smile packs are carefully crafted with cheesy smiles printed on the pack – that you hold up to your face while eating the snacks; it’s like your real feeling inside has been translated on the face of the cheesy-smile-pack. This is one of the brilliantly engaging ideas to spread the happiness and smiles all over.
This time around, the Lays Smile packs are carefully crafted with cheesy smiles printed on the pack with 25 unique smiles belonging to multiple movie characters and genres. All you need to do is hold up a Smile Pack to your face, feel the story of the character and add a little more flavor and drama to every situation in your life. This is one of the brilliantly engaging ideas to spread the happiness and smiles all over. You can use the comical smile pack to cheer someone up or a romantic smile pack to confess your love! There are endless possibilities of creative situations where you can use these amazing Lays packs to “Say It With A Smile”.
To make sure that Lay’s really makes everyone smile, as part of the Lay’s Say It With A Smile campaign, the brand has also launched an amazing Lay’s Win It With A Smile through which, you can get a chance to win Samsung S7 Edge daily and a cash prize of a whopping one million rupees every week! Win It With A Smile promo TVC again features our favorite Shahid Khan Afridi.
Simply scratch the promo code on the back of the Lays Smiles pack and SMS to 9005 to make an entry. Remember that your SMS counts as an entry, not the code! Good luck and Keep Saying It With A Smile!
So, what are you waiting for? Grab a pack, snap your cheesy smile, become a smiley-squad-member of Lays Smile campaign and win amazing prizes throughout this summer.